Why does a colour create a trend?
Farben und Materialien
How shades are updated , and predictions for the future.
The maxim is: rational daring
Logical colour matching is a must, in order to avoid excessive clashing.
Colour offers us a visual language which, through a variety of shades and intensities, can be used to convey feelings and emotions.
By following the rules of design – which never leave anything to chance – we can see why a particular shade of colour can create a trend, inspire fashions and breathe new life into a room.
When the colour is right, it makes the environment which surrounds us a more pleasant and comfortable place to be.
How do you choose the right shade while making sure it is on trend? You may not be aware that colour trends come in cycles: a single colour which is used heavily in one season tends to become repetitive and boring over time, which is why we then start thinking about shades we have not seen for a long time.
Although tastes in colour used to change every ten years, nowadays it happens more frequently: colour shades and intensities are replaced every five years.
In the famous Pantone charts, it is easy to distinguish between basic colours (white, neutrals and grey) and saturated (or accent) colours, which have shorter cycles in fashion terms.
Right now, brown shades are on trend, having almost replaced black, cream, beige and all colours evoking the natural world.
The return of the multicoloured looks typical of the '80s, featuring halftones and unsaturated shades and boldly reflecting the look of environmentally friendly products made from recycled materials.
Nevertheless, the maxim is – and will remain – rational daring: even when you choose the most nonconformist combinations and the most audacious colours, bear in mind that for perfect colour alignment, logical colour matching is a must, in order to avoid excessive clashing.